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Writer's pictureEric M. Rodriguez

99% of business owners forget this marketing rule when advertising!

Updated: Apr 28, 2024

There is a trick that good marketers use in order to create more sales for businesses. It’s simple and extremely easy to implement, but yet the majority of businesses do not realize that avoiding this will cost them lots of clients and money.


Let me show you what this is all about and how to avoid making this mistake again. Many local business owners wish to advertise their products and services to the world, but they forget that sometimes less is more.  After exhaustive effort with no results, the feeling of frustration leads them to stop advertising, thinking there is something wrong with them or their company, and they give up without ever knowing why they failed. My mentor once told me that whenever you focus on everyone, you specialize in none one. Choose a specific problem that you are trying to solve instead of trying to solve multiple problems in just one offer. Identify a target audience for your products and services. Determine a specific age, location, and gender to advertise them.

Create an offer that solves a specific problem that the target audience has, and then present your product or service as the instrument to achieve the solution. Contact us for a FREE Marketing Consult.



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