Become a Marketing Wizard in less than a minute by using this formula

To a degree, prospects to a business are like little kids to their parents. They need an incentive in order to do something that you want them to do. If you have sons (or daughters), you probably know what I am talking about. If they love cookies and you want them to eat their salad, it probably would be a good idea to say: “Here is a cookie, if you eat the salad, I will give you the cookie.” But what does this have to do with Marketing? Well… You need to give your prospects a “cookie" in order for them to have a reason or incentive to do something you want them to do. Every ad needs to have a purpose, but the purpose doesn't necessarily have to be to get them to buy.

If you had to sell your product to someone who you know will want it or need it, and that he or she could benefit from it, it will be way more effective and easier to sell, compared to someone who might not need or want your type of product in the first place. It’s like promising a cookie to a kid that doesn’t like cookies or chocolate, and just wants lollipops, the cookie will not be effective or attractive. So….

It makes sense to separate your audiences, make different lists, label them appropriately, and then lead them all in a process (longer or shorter according to their stage), with different incentives in order for them to buy from you EASILY. But how do you do this?

Well, the answer is… …You create what is called a “Lead Magnet”. Which basically consists of you providing value. Make an offer to lead your audience to have access to valuable info form you for FREE, and the action step or the way to unlock it, is for them to provide their details. It could be a phone number, name, email address, etc… Now you have a list of people who you know are interested in your product, and they showed interest in you. From there on out… The sale process should go smoothly and easy in order to close them, because you know what they are attracted to and what you should use as an incentive in order to get them to buy.

Contact us for a FREE marketing consult.