It is very often that people come up with different and great ideas for starting a business. However, most of these ideas never end up in a profitable or successful business, because they miss the first and probably most important step that all businesses must have, in order to prosper.
Especially in the early stages of a business, people tend to focus on creating the perfect product or service and making sure it is massively promoted, this way people will be able to buy it and the business will get money in and being able keep up with competition. The problem with this approach is that the main focus is on you, your company, and how great you are. Instead of focusing on the audience, what they want, and what they need.
To be profitable and successful, you need to sell on an existing need, make sure you find an actual problem or desire that people have, and then just sell on it. Don’t bother to create a need for your product, instead use existing needs or wants, and then sell on the conversation that is already going on in their heads. Business owners want more clients, overweight people want to lose weight, weak people want to gain muscle. These are all inbuilt things that people want to do anyway. Make sure you find a customer base, and sell on an actual problem or pain that they already have. Focusing on them instead of doing it on yourself.
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