Here is a simple and easy way to make people care about your offer

Business is all about money IN, yet many forget the most important element on the offer when it comes to presenting their product or service.

Implementing this will increase the attention and amount of money coming into your business, failing to do so will result in a downward spiral of failure and frustration, which might be very hard to get off from.

There is only one “thought” that comes to mind whenever people see your offer.

If you are able to touch on it, they will buy your product or service faster than the blink of an eye.

If not, it can be pretty hard to convince them to do so. The easier way to identify this “thought”, is just putting yourself in the client position. If you come across your offer or any other offer, what is the first thing that comes to mind? What is the dominant thought in your mind? Well, the answer is YOU... What’s the benefit you can get from it? or What’s in it for you (WIIFM).

Have you ever thought about how much people care for themselves? Some won’t admit it publicly. But at the end of the day, we are all the same. Whenever you make an offer, make sure that it focuses mainly on the benefit it provides for your audience, what's in it for them? This way you will make sure that they stay tuned and pay very close attention, as they will be interested and wanting to get the BENEFIT out of what you offer. Now, if you are not sure what will be in it for them, you have some thinking process to do, because without this your offer, marketing and advertising will fall apart.

WIIFM is the “radio” that everybody listens to and it's probably the most important 5 letters in Marketing. Always make sure you make clear to your audience what’s in it for them.

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