The absolute majority of advertisements are boring and they lack key elements which keep businesses away from getting higher profit out of their ads. In the next minute, I will show how you can make sure that your offer stands out from your competition and creates massive results for your business.
Let’s use a simple example. If you are a chiropractor, you probably want to avoid using a simple offer like: “Hey, I am a Chiropractor and I help people with back pain.” This is weak and the main problem with it is that you will be competing with the other 274 chiropractors in the area.
When it comes down to advertising, the most important element to have in mind is to make a compelling offer to your audience. This means that you have to make it interesting and call their attention by promising high results, without making it look impossible or unreachable.
The best way to do this is making sure it is unique, or most importantly, that it sounds unique. Using some sort of guarantee in the offer is a great way to go. This works every time, because it is specific and it lowers the risk of the offer by bringing a sensation of security. Coming back to our example, you can say “Hey I am Eric, your local chiropractor, and I will help you get rid of that back pain within 48 hours or your session is free”. Now it really doesn’t matter what the guarantee is, it can be anything! As long as it has a message that sounds unique and you actually offer something to your audience, your offer will be way above your competitors and you will always be one step ahead.
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