Business owners, in the intent of trying to sell, they will consider humor as a great way to get attention and sell more. Not realizing the secret behind: How humor works? and what role it really plays in Marketing?
Humor requires a lot of touch. 99 out of 100 times, it doesn’t really work, because it overcomplicates the sale process. Selling is already hard enough, why bother to make it even harder for you by also trying to be funny?
Next time you want to use humor ask yourself: Am I able to pull this off? The answer is probably NO. And even if you pull it off, people just remember it was funny, but they don’t usually remember the product. Yes. Funny ads can be very funny sometimes. They might call attention and keep it for a little bit longer, but… Funny doesn’t necessarily sell, Selling sells stuff. Which is the goal of an effective offer. So make sure you are selling, not entertaining.
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