If there is one thing we can be absolutely sure of, is that you will never get people to buy your product, if you don’t sell to those who are interested in it in the first place. Choosing the correct audience “bias” is what will determine how profitable your offer will be. Here is how…
We were raised with the idea that mass marketing is a good idea and that we should increase brand awareness. But this is wrong. Why should we do that? Most of the marketing that we see is directed at a mass audience, and these companies have millions of dollars on marketing budget. You don't.
So focus on money IN, not on “Brand Awareness”, and “missions”, and “visions”. That's retarded.
There is no product that appeals to everyone. You must understand who your audience is. Do some research, look up reviews of similar products, what do they all have in common? What do they all say? How do they say it?
Maybe you sell to a certain age, or interest, even a specific group of people with a common haircut…
The point is that, if you talk to the right people, you will have a higher response than anything you will get in mass marketing.
Your customers need to see your ad and think: “This is for me”, “He gets me”, “This is exactly my problem/situation.” So make sure that the people you talk to… are the people that want to buy from you.
The more concise and clear you can get, the better the message will be, and the more impact you will have.
Contact us for a FREE marketing consult.
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