I often see a ton of ads and immediately spot why they are not getting money in the business, why? Because they are trying to jump instead of walk, let me explain…
It is very common nowadays to see what I call the “Super Ads”, which is a SINGLE ad that has MANY offers in it.
This is a CRITICAL mistake, because you end up selling NOTHING.
People do it, because they want to increase their bets: “If they don’t buy this, maybe they will buy that instead.” No, it doesn't work like that. Selling something is hard enough, selling multiple things in one offer is impossible.
Every ad will have an offer, and every ad will ONLY have one offer. Sell one thing at a time, and one offer at a time. No more, no less.
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