How to make more sales by writing?
Writing is a great way to get attention. It is an easy way to show others that you are a master at what you do, and position yourself as a valuable person.
It's like another superpower in business, because you can use it to get a ton of extra sales… Meaning more money for you and your business.
So wait, if it’s so good, then why aren’t most people using it to get more sales?
Well, the problem is that people don’t know how to write. And I don’t say this in a mean way, but it’s true. People know how to type letters on a computer or draw them with a pen in a paper…
That’s all good!
The problem comes when you read what’s on there, it is booooring. It's worse than a tennis game without a narrator.
What I mean is that there is no spice, no energy directed to the audience. It's probably an effect of schools, because any school of any country follows more or less the same pattern.
They teach people how to write formal papers, and that’s very nice, but that doesn’t sell…
So how do you make sure your writing sells?
The answer is pretty simple, however it is not going to come overnight. Writing is an art, and like any other art it needs to be worked and perfected.
So when it comes to writing the best thing you can do to ensure people are engaged in your content and they buy from you. Is to communicate your ideas in a human way.
Remember the “BAR Test”?
It’s the same for writing. Make sure that you are teasing your audience with small dopamine pikes on your headlines and sub headlines, that leads them to want to read your article.
Have you ever been on a sales page of something you really want to?
That doesn’t even matter if you haven’t read the whole thing, you just want to click the button in order to buy now?
That’s exactly what you want to do.
Let me give you another example:
Look at a newspaper, you see the headlines and you see the text, then your brain immediately loses interest as you read through the first maybe second paragraph at most. Why?
Because of the way it is structured. It is very hard to read, and your brain is telling you something along the lines of:
“We are not actually going to go over all of that, right?”
Look instead at the article you are reading right now, it is cut and dieted into pieces, to make sure it is easy to read, easy to digest, and keep the audience's interest.
Does this mean that everything needs to be cut and dissected into little baby pieces for it to make sales?
NO.
But you need to be conscious of what you’re presenting to your audience and make sure, so you can deliver it in the best possible way.
Make sure you seduce your audience into reading the next line, and then the next one, and the next one after that.
Keep it easy to digest so that people don’t get bored, and most importantly:
Keep it simple, don't overcomplicate on stuff that might be very hard to understand, leave that for other type content in a future stage of the “customer journey.”
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