Recently I came across with a technique that will allow you to create offers and present them in the most realistic and legit way possible.Which makes it stand out immediately from all your competitors. In fact, it is so simple and practical, that most businesses skip through it, causing them to make a huge mistake in advertising. Let me tell you about this technique and how you can avoid making this mistake.
A common problem that businesses have with their offers is that they are not good, not good enough in order to convince the audience to take action and buy. Many business owners know this, what they don’t know is how to fix it.
You probably heard before that “If it’s too good to be true it probably is”, this is true, people are not dumb and they know whenever they come across as an offer that seems to be unreal, because it might be a scam. Make sure your offer not only is legit, but that your audience also sees it the same way.
The best way to make sure your offer comes across as so, is by using what I call the “Bar” test. Take your offer and imagine this scenario, you are at a bar and you just meet another person. What would you say if you were to sell him your product? Do you think your current offer will be an effective outreach? Probably not, because it doesn't sound like a human being, it is filled with a bunch of worlds like “Skyrocket your success” or “Conquering the industry and be the best in the world.”
Make sure you avoid these exaggerated adjectives and that you are not filling your ads with “steroids.”
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