Marketing follows the same principles as anything else in life. And in life, to make a good impression, you need to look and act properly.
Especially if it's a first impression. So how do you make a good impression in marketing?
Well, the answer is simpler than what you think.
When you come up with an ad, regardless of what your offer is, or how good it might be, it will not be effective, if the audience is NOT interested enough to see it in the first place.
In order to make them interested, they need to have a strong reason to look into it, they need to be curious about what you have to say. Just like you are right now for what I am about to tell you…
The key element of an ad is…
The HEADLINE, because this is what people see first, this is what catches their attention.
Based on it, your audience will decide if your offer is worth reading or not. We live in an attention economy, the one who can grab more attention and then profit from it. WINS.
So before you post an ad, make sure it has a good headline, one that creates curiosity and triggers the audience to learn more. An easy way to do this is…
By being specific and giving a brief snip or portion of the information on your headline. This will create a “knowledge gap” in their mind, and they will be FORCED to keep reading, so they fill in that gap.
This also creates a pattern interrupt, which will help you to stand out from your competitors.
So make sure that your offer gives them a reason to stay tuned in, and you will see how your ads will boost their performance and conversion rate dramatically.
Contact us for a FREE marketing consult.
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